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Market intelligence · human decision
Pricing with context. Not by gut feeling.
IRIS Price Intelligence connects market signals, internal costs and competitor price estimates to help commercial teams reason about a sustainable price corridor.
Every piece of information has its state
- ObservedCompetitor selling price
- KnownOur purchasing and operating terms
- EstimatedPlausible range of competitor cost and markup
- DecidedOur price and our commercial strategy
The distinctions stay visible until the decision
- 01Market signal
- 02True cost
- 03Competitor range
- 04Price corridor
- 05Human decision
A competitor changed its price.
Now what?
A lower competitor price doesn’t mean yours is wrong: it may reflect different purchasing terms, operating structure, promotions or basket strategy.
The question usually asked
“What price are they selling at?”
The useful question
“What does that signal mean in our economic context?”
From signal
to corridor.
A pricing recommendation is useful when every step keeps observed facts, internal data, estimates and human decisions distinct.
- 01
Market signal
An observed price, at a specific moment and in a specific context.
- 02
True cost
The item’s purchasing terms and internal operating costs.
- 03
Competitor range
An interval estimate of the competitor’s cost and markup.
- 04
Price corridor
The sustainable space between the economic floor and market positioning.
- 05
Human decision
The commercial choice, justified and approved by the person accountable for it.
Interval estimates.
Never false precision.
A competitor’s selling price may be public; its purchase cost usually isn’t. So IRIS works with a plausible range and keeps the assumptions visible.
Comparable item · example
Illustrative values
01Manufacturer list price
Reference · €12.00
02Our net cost
Known · €8.20
03Competitor price
Observed · €10.90
04Plausible competitor cost
Estimated · €7.90 – €8.60
Plausible competitor markup
27%–38%
A range, not a single number. IRIS makes the underlying assumptions explicit instead of presenting them as facts.
Observed ≠ Known ≠ Estimated ≠ Decided
Not a “perfect” price.
A decision space.
The corridor shows where a price can be discussed relative to internal economics and market position. Margin, traffic, promotions, basket effect and purchasing terms can justify different choices.
Corridor simulation · example item
Reading the proposal
Strategic corridor
Sustainable space: margin consistent with internal costs and a credible position relative to the market. The choice depends on commercial strategy.
- Proposed price
- €10.40
- Markup on cost
- 27%
- Vs. competitor
- −€0.50
- Approval
- Standard
Conceptual visualization · thresholds are calculated per organization, product and scenario
Connected to the business.
Separated from uncontrolled actions.
External signals and internal data are processed in a decoupled intelligence layer. Every price list update passes through an explicit approval threshold defined by the organization.
External signals
Public or authorized sources only.
Correlations · ranges · scenarios
The reasoning layer, with no write access to systems.
Controlled business systems
Updated only after approval.
Human approval threshold
- Review the recommendation
- Verify the evidence
- Approve or reject
- Controlled downstream action
Intelligence supports. People decide.
Pricing is not just an optimization problem: it carries commercial strategy, customer relationships, inventory goals, purchasing terms and organizational accountability. IRIS helps you reason through them; it doesn’t erase them.
- Explainable recommendation
- Explicit approval
- Controlled action
See the market. Understand the economics.
Decide with intent.
The market in one view
Competitor price changes in a structured, comparable view.
Margin awareness
Every pricing choice assessed against your organization’s costs and margin.
Compare before you change
Alternative positionings compared before a price list is touched.
Documented decisions
Evidence, assumptions and approval stay linked to the commercial choice.
Impact depends on assortment, data quality, market coverage, commercial policy, integration scope and adoption. This page does not present unverified metrics as guaranteed results.
Know the signal. Know the range. Own the decision.
Let’s explore together how to configure Price Intelligence for your catalog, your commercial rules and the market evidence available to you.